Many hands make light work.
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Candace Pearson
Copy Writer
01: | I was born in: the Egg Capital of the World— Petaluma, California |
02: | My favorite Pantone color is: anything that’s being discontinued |
03: | My guilty pleasure band is: no band, but I’m a sucker for Spector’s Wall of Sound |
04: | My design hero is: whoever was behind Hello, Kitty |
05: | If I could be any plate of food, I’d be: orange, green, red & yellow |
06: | My imaginary vacation home is in: the Jetsons’ Skypad |
07: | I take my coffee: nowhere. green tea, please |
08: | Facebook or Twitter? why not have it all? |
09: | My favorite typeface is: Palatino |
10: | My hobby away from the studio is: words, words, more words |
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SHOW and TELL
Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.