Candace Pearson

Copy Writer

01: I was born in: the Egg Capital of the World—
Petaluma, California
02: My favorite Pantone color is: anything that’s
being discontinued
03: My guilty pleasure band is: no band, but I’m
a sucker for Spector’s Wall of Sound
04: My design hero is: whoever was behind Hello, Kitty
05: If I could be any plate of food, I’d be: orange,
green, red & yellow
06: My imaginary vacation home is in:
the Jetsons’ Skypad
07: I take my coffee: nowhere. green tea, please
08: Facebook or Twitter? why not have it all?
09: My favorite typeface is: Palatino
10: My hobby away from the studio is: words,
words, more words

SHOW and TELL

Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.