Karine Sekoian

Interactive Art Director

01: I was born in: Yerevan, Armenia
02: My favorite Pantone color is: between the 520 to 550 nanometer range
03: My guilty pleasure band is: Katy Perry
04: My design hero is: I admire innovation in any form,
color or sound
05: If I could be any plate of food, I’d be: a big bowl of
colorful dark chocolate M&Ms
06: My imaginary vacation home is in: an uninhabited
tropical island, secluded from civilization
07: I take my coffee: “I take my sugar with
coffee and cream” – Beastie Boys
08: Facebook or Twitter? Instagram
09: My favorite typeface is: the Verlag type family. Linda introduced it to me a couple of years ago and I’ve loved it ever since. I believe I’m an honorary member of the family now.
10: My hobby away from the studio is: filling in the gaps of my education by doing homework with my daughter. And just like in grade school, I still hate spelling!

SHOW and TELL

Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.