Many hands make light work.

Karine Sekoian
Interactive Art Director
01: | I was born in: Yerevan, Armenia |
02: | My favorite Pantone color is: between the 520 to 550 nanometer range |
03: | My guilty pleasure band is: Katy Perry |
04: | My design hero is: I admire innovation in any form, color or sound |
05: | If I could be any plate of food, I’d be: a big bowl of colorful dark chocolate M&Ms |
06: | My imaginary vacation home is in: an uninhabited tropical island, secluded from civilization |
07: | I take my coffee: “I take my sugar with coffee and cream” – Beastie Boys |
08: | Facebook or Twitter? Instagram |
09: | My favorite typeface is: the Verlag type family. Linda introduced it to me a couple of years ago and I’ve loved it ever since. I believe I’m an honorary member of the family now. |
10: | My hobby away from the studio is: filling in the gaps of my education by doing homework with my daughter. And just like in grade school, I still hate spelling! |

SHOW and TELL
Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.