SHOW and TELL

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!