The Game of Life

15 Aug 2012

“Many a great woman owed her success to a partner, sister, teacher, or a friend who believed in her and held without wavering to the perfect pattern.”

– Florence Scovel Shinn, The Game of Life for Women and How to Play it

This classic book, written in 1925 by American artist Florence Scovel
Shinn, established her as a leading motivational writer. We were honored when approached by the publisher, DeVorss and Company, to design
a re-released version with contemporary references. This
project typifies our love for all
things bookish (print and online).

SHOW and TELL

We designed Health Magazine for the USC Keck School of Medicine over the course of a decade three times annually. In that time, we worked with more than 100 artists on hundreds of custom, commissioned illustrations. This helped us build an unparalleled network of artists we call on for all our clients. Defining the art and metaphor of Health also played a role in increasing readership from 90,000 to 250,000.