The Game of Life

15 Aug 2012

“Many a great woman owed her success to a partner, sister, teacher, or a friend who believed in her and held without wavering to the perfect pattern.”

– Florence Scovel Shinn, The Game of Life for Women and How to Play it

This classic book, written in 1925 by American artist Florence Scovel
Shinn, established her as a leading motivational writer. We were honored when approached by the publisher, DeVorss and Company, to design
a re-released version with contemporary references. This
project typifies our love for all
things bookish (print and online).

SHOW and TELL

We love our design ancestors-like Hatch Show Print, a letterpress shop founded in the 1800s. Today, it’s owned by the Country Music Hall of Fame but still relies on old-school techniques like printing with hand-inked, hand-carved wood blocks. We commissioned our very own Hatch Show Print to celebrate our anniversary and held a party to celebrate. The result was a tuneful recipe for design success.