The Art & Science of Health

15 Aug 2012

We designed Health Magazine for the USC Keck School of Medicine over the course of a decade three times annually. In that time, we worked with more than 100 artists on hundreds of custom, commissioned illustrations. This helped us build an unparalleled network of artists we call on for all our clients. Defining the art and metaphor of Health also played a role in increasing readership from 90,000 to 250,000.

SHOW and TELL

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!