15 Aug 2012
We designed Health Magazine for the USC Keck School of Medicine over the course of a decade three times annually. In that time, we worked with more than 100 artists on hundreds of custom, commissioned illustrations. This helped us build an unparalleled network of artists we call on for all our clients. Defining the art and metaphor of Health also played a role in increasing readership from 90,000 to 250,000.
Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.
