Doheny Memorial Library, Grand Re-opening

15 Aug 2012

Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.

SHOW and TELL

“Warren Group can always be counted on to present the leading edge in design. But, at the same time, good design has a timeless quality. Linda’s team knows how to balance the current with the classic.”

– Robin Moore-DeCapua, Creative Services Manager