Doheny Memorial Library, Grand Re-opening

15 Aug 2012

Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.

SHOW and TELL

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!