Job Description

Experiences Required for This Role Content Development t least 3 years of measurable experience in the following: Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications Creating high level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content ligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Copywriting high proficiency in writing for real people and motivating them to action Conducting in-depth research on industry-related topics to develop original content and optimize current content Creating high quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns Editing content and proofreading material for errors and inconsistencies SEO and analytics t least 3 years of experience with the following: Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content Practicing both technical and on-page SEO methodologies to help build Google's "EAT objectives Developing high-impact KPIs and tracking the measurable success of content Using customer research and site analytics to prove that content is meeting user needs Content Optimization and Governance t least 3 years of experience and use cases with the following: Defining customers' needs and identifying content gaps that prevent satisfactory digital experiences Optimizing and categorizing content to align with a service-oriented information architecture Working with subject matter experts to write clear text in plain language that achieves defined goals Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines Structuring content in ways that customers are used to, and knowing the difference between features and benefits Setting up governance models that support the maintenance of content after publishing Knowledge, Skills, and Ability Content Development Knowledge of Sitecore or a comparable CMS Expert copywriting and editing skills Content marketing SEO and analytics Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira) Effective communication skills High emotional intelligence Performance in Complex Situations bility to distill complex concepts into simple ideas Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools Comfort in suggesting better strategies or pointing out risks in current development efforts Dependable, organized, and equally able to work independently as well as in cross-functional team environments Team Player Supporting teammates' skills and behaviors through development and delivery Communication and collaboration with multiple departments and stakeholders Creative and analytical thinking with strong problem-solving skills Judgment in dealing effectively and diplomatically with government staff bility to maintain strict confidentiality Preferred Skills & Qualifications Other Desirable Skills Highly proficient in Sitecore Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field 3 years of website content development work for a company or institution in a full-time role with defined project-driven goals Experience with chatbots, search consoles, and helpdesk services Proficiency with content tools, especially development, inventory/auditing, and SEO tools portfolio of published online content Industry certification in a field-related discipline 1 year of experience using customer relationship management platforms such as Salesforce 1 year of experience using Google Analytics (preferable GA4) 1 year of experience using data dashboard software like Power Bi Administrative Considerations The Content Developer will work as part of an enterprise digital service team. They will work iteratively on multiple website projects using agile sprints. Work will be assigned based on items in the product backlog associated with Website Improvements. These tasks may be adjusted, reduced, or expanded as the project progresses through various phases. The contract employee shall be expected to maintain and provide written documentation on any work performed in conjunction with this engagement. The engagement will be for a term of up to 12 months. All work will be performed in eight (8) hour shifts, Monday to Friday, excluding State holidays. If workflow dictates an on-site presence is not needed, consultant may work remotely. All extended remote work will need approval by Chief Digital Officer or the designated manager. Payment will be on a time and material basis and paid only for hours worked. Travel to various state offices will be required. State Agencies are located in downtown Hartford and the Greater Hartford area. Local Travel Reimbursement is not provided. Use of State Resources: The contractor will share a dedicated office space and will be provided with all computer hardware and software needed to execute and perform the duties for this program. Security/Privacy Considerations: Information accessible by the contractor may be sensitive, confidential, or subject to the Privacy Act and/or HIPAA considerations. Contractor personnel must be familiar with and comply with the provisions of appropriate regulations and/or instructions. Signing of a confidentiality agreement will be required. Daily sign-in to the facility may be required. The contractor employee must always display an access badge while present in state facilities. A background check will be required. ACL Digital

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