Job Description

Job Description

Job Description

Benefits:

• 401(k)
• Bonus based on performance
• Employee discounts
• Free food & snacks
• Paid time off

Job Overview
We are a New York-based food and beverage management company operating multiple restaurant brands across the United States. We are seeking a creative, business-minded, and results-driven Brand Specialist to join our team. This role will focus on building stronger brands, enhancing brand awareness and competitiveness, and ensuring consistency across all brand touchpoints.

Key Responsibilities

• Brand Positioning Analysis

Conduct market trends and competitive analysis to define brand positioning and develop brand strategies.

• Brand Identity Design

Oversee the design and optimization of brand visual identity to ensure consistency.

• Brand Marketing & Campaign Execution

Plan and execute marketing campaigns to elevate brand visibility and market impact.

• Brand Influence Enhancement

Strengthen brand influence in target markets through multi-channel strategies.

• Customer Experience Optimization

Improve customer experience to boost brand loyalty and satisfaction.

• Restaurant Performance Support

Align brand strategies with revenue goals to drive restaurant performance.

Qualifications

• Education

Bachelors degree or higher in Marketing, Business, Communications, or a related field.

• Experience

Minimum 2 years of experience in the food & beverage industry or similar roles, with a focus on branding/marketing.

• Language

Fluent in Mandarin (written and verbal) a mandatory requirement for cross-team collaboration with China/US teams .

• Project Management

Strong organizational and project management skills to handle multiple tasks efficiently.

• Creative & Strategic Thinking

Ability to merge innovative ideas with actionable strategies.

• Collaboration

Team player with excellent communication skills to work in a multicultural environment.

• Business Acumen

Ability to align brand strategies with overarching business objectives.

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