Job Description
Overview How You'll Make an Impact For this role, Epsilon is looking for an Account Based Marketing Manager to join our growing Strategic Account Engagement team. This role sits within Epsilon's Marketing team, directly helping to craft highly personalized interactions that deliver impactful account experiences. In this role, you will develop and execute the go-to-market strategy for our top strategic accounts to enable business outcomes that generate long-term partnerships, revenue and advocacy, including: building stronger connections and bonds with key influencers and decision-makers at each account, strengthening Epsilon reputation and impression of the experiences we offer by improving market credibility, and increasing the rate of engagement and account progression based on this strategic approach.
What You'll Achieve - Apply an experimental mindset to 1:1 campaigns to develop innovative strategies, planning and execution across key accounts in partnership with sales.
- Oversee and track execution of growth and 1:1 account programs, including measurement and reporting performance against KPIs and goals.
- Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, to build strong alignment and trusted relationships with marketing and sales leadership.
- Closely collaborate with cross-functional teams to develop content, and creative, to integrated campaigns across paid and owned channels.
- Advise in the selection and implementation of tools, integrations, vendors, and resources needed to drive engagement and pipeline from target accounts.
- Be account-obsessed, understanding as much as you can about each key account, the buyer personas, as well as core challenges, to execute hyper-personalization and effective marketing activity that meet specific goals.
- Inform sales owners and adapt account experiences based on your ongoing data research and insights on strategic accounts and contacts within these accounts.
- Execute marketing programs on behalf of sales and demonstrate to reps how they can execute program elements on their own.
- Understand which internal organizational marketing campaigns and assets to leverage for strategic account engagement planning and where custom content is necessary.
- Orchestrate and lead ongoing account check-ins with sales account executives to ensure account goals, key contacts, and account plans remain on track, and discuss upcoming account requirements and modifications.
- Internally promote account-specific engagement marketing plans, updating these plans based on account executive collaboration (and sometimes securing additional budget from sales to execute).
Who You Are - What You'll Bring With you:
- At least 5 years of previous marketing experience, ideally in a named or strategic account model
- Three to five years of relevant industry experience within the B2B space, previous sales experience a plus
- BS degree in Business, Marketing, Communications, or a related field or applicable experience in which the required knowledge was gained.
- Proven experience in relationship management working successfully with sales teams and top executives.
- Strong executive presence and ability to collaborate with and influence senior leaders, sales teams and customers
- Excellent communicator and coalition builder; knows how to build organizational support and credibility across multiple functions within the company.
- Demand creation, both sales-led and marketing-led.
- Working knowledge of the marketing technology landscape of B2B and account-targeted platforms and tools.
- Self-starter with a strong predisposition for action and solving problems.
- Strategic thinker with an inquisitive mind-set to challenge industry norms to created memorable account experiences.
- Ability to independently author communications in all formats (email, word, excel, ppt) to deliver recommendations to varying levels of leadership within the organization for recommendations & reporting.
- Excellent skills in communication, teamwork, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization.
- Time management and problem-solving skills, with the ability to manage multiple projects simultaneously.
- Able to do your best work in a team setting and autonomously.
- Well-developed interpersonal and problem-solving skills.
- Appetite to join fast-growing function with desire to own further excelling their career path.
- Why you might stand out from other talent:
- Achieved certificates in Account Based Marketing or a similarly related subject matter.
Additional Information When You Join Us, We'll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
- Act with integrity. We are transparent and have the courage to do the right thing.
- Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
- Innovate with purpose. We shape the market with big ideas that drive big outcomes.
- Respect all voices. We embrace differences and foster a culture of connection and belonging.
- Empower with accountability. We trust each other to own and deliver on common goals.
Because You Matter As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
- Time to Recharge: Flexible time off (FTO), 14 paid holidays
- Time to Recover: Paid sick time
- Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
- Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to to request an accommodation.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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Job Tags
Holiday work, Local area, Flexible hours,