Job Description

Job Summary:

The  Marketing Director will lead all aspects of marketing and communications to position  JM Pet Resort and Veterinary Clinic as a premier pet destination dedicated to exceptional animal care. Reporting directly to the President, this individual will oversee a dynamic five-person team comprising a Marketing Manager, Senior Graphic Designer, Social Media Specialist, Content Writer, and part-time Data Specialist. The role will initially be on-site, with potential for flexibility and remote work in the future based on growth, learning, and collaboration needs.

Our Ideal Candidate:

The Ideal candidate is a seasoned marketing professional with a passion for the pet industry, strong leadership skills, and the ability to align corporate marketing strategies with business objectives. They will play a pivotal role in driving marketing initiatives, fostering brand growth, and supporting team members in achieving their professional goals.

Essential Job Functions:

Marketing Strategy:

• Develop and implement a comprehensive annual marketing plan aligned with company goals.
• Conduct market research to identify new opportunities and ensure alignment with business segments.
• Oversee all internal and external company communications, ensuring consistency and brand integrity.
• Manage the Marketing Operations Budget and report activity results to the President.
• Stay informed of industry trends, competitor strategies, and evolving market regulations.
• Safeguard the company’s brand image by maintaining Brand Guidelines and intellectual property protections.

Business Development:

• Develop franchise marketing plans, including templates, content, brand guidelines, and local strategies for franchisees.
• Explore opportunities to leverage existing business areas (e.g., JM Veterinary Clinic, retail, nutrition consults) and recommend promotional strategies.
• Strengthen internal processes and partnerships to maximize business impact.
• Analyze client demographics to inform targeted marketing strategies.
• Continuously evaluate and enhance the customer experience.

Public Relations and Events:

• Serve as the Public Relations expert, fostering relationships with the community, schools, and other organizations.
• Identify and pursue PR opportunities, awards, and recognitions for the brand.
• Plan and execute external and internal events (e.g., community events, employee appreciation events, client gift programs).
• Manage sponsorships, partnerships, and charitable donations.

Team Management:

• Lead and mentor the marketing team, fostering individual growth and team collaboration.
• Facilitate regular team meetings to align on goals, strategies, and follow-ups.
• Oversee department workflow, ensuring timely and effective execution of initiatives.

Content Writing:

• Provide strategic direction for content creation across all marketing channels, ensuring alignment with business objectives.
• Write persuasive, effective copy for campaigns, PR, and internal communications.
• Oversee the internal employee-facing newsletter and online review responses.

Data Analytics:

• Establish and track performance metrics for campaigns, advising adjustments as needed.
• Analyze competitor advertising and market conditions to inform strategy.

Social Media:

• Set goals and KPIs for social media initiatives, guiding the Social Media Specialist to execute relevant, impactful content.
• Ensure all social media channels are current, engaging, and aligned with brand values.

Website Management:

• Oversee website updates, architecture, and branding to maintain a modern, engaging presence.
• Conduct routine audits to ensure website content accuracy and relevance.
• Integrate website strategies into broader marketing efforts to drive traffic and conversions.

Qualifications:

Education:

• Bachelor’s degree in Business Administration (with a Marketing focus) or a Marketing degree required.

Experience:

• 5-7 years of proven experience as a Marketing Manager or Strategist.
• Demonstrable success in developing and executing marketing campaigns.

Skills and Abilities:

• Strong knowledge of SEO/SEM, Google Analytics, and web design principles.
• Exceptional verbal and written communication skills.
• Strong analytical abilities to assess performance metrics and improve strategies.
• Excellent organizational and time-management skills to prioritize and manage multiple projects.
• Leadership and team management experience.
• A collaborative mindset and strong work ethic.
• Passion for animal welfare, treating all animals with compassion and care.

Additional Requirements:

• Proficiency with multiple software platforms used in marketing and business operations.
• Comfortable interacting with animals of all breeds and sizes, including cats.

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