Job Description

Description

Position Title:

Director of Nurse Marketing and Communications-HSO Marketing-Mount Sinai Hospital-Full Time-Days

Position Summary:

Reporting to the AVP, Service Line Marketing, Ambulatory and Physician Marketing, Hospital Marketing and Communications, the Marketing Director will be responsible for developing and executing internal and external integrated marketing and communications programs on behalf of the Department of Nursing and the Chief Nursing Executive Officer. The Marketing Director will work in partnership with the Nursing leadership team and central Marketing and Communications Division, in developing and executing  programs and campaigns to advance goals, engage critical internal and external target audiences and advance the mission of the department.  

Responsibilities

• Acquire an understanding of the departmental needs of the Nursing community and develop marketing and communications programs and campaigns to meet departmental goals and objectives. Provide strategic direction, guidance, creative direction, and hands-on support to department and staff in the execution of various programs and initiatives. 
• Establish communications objectives and strategies to engage external and internal audiences that build and manage brand reputation of MSHS and the Nursing Organization. Implement specific strategies that have a direct positive impact on issues that matter to the nursing community.
• Develop strong relationships with system and site Nursing leadership and with the Mount Sinai marketing and communications team across all functional areas.
• Provide communications counsel and insights on positioning and messaging that will help build greater awareness, understanding, and support for the Health System’s strategic goals and priorities related to Nursing.
• Collaborate effectively with writers, art directors, designers, and others to create compelling content across various teams, including approvals, as assigned.
• Work collaboratively with the Hospital Marketing and Nursing teams to ensure that internal communications strategies cascade and get executed at the Hospital level.
• Provide communications and training support for hospital nursing leaders as needed
• Support coordination and project planning/management for major internal campaigns, such as, by way of example, patient experience, patient safety, nurse recruiting and staffing, and nurse recognition;
• Coordinate with MSHS Internal Communications and lend support as needed to system wide communications relative to the Nursing community. 
• Support community outreach events and/or sponsorship opportunities pertaining to the Nursing Department. 
• Proactively identify new communications opportunities to advance the short and long-term goals of the Nursing Department. 
• Maintain expense budgets related to marketing and communications activities. 
• Monitors expenses related to external vendors and ensures that projects fall within budget parameters.
• Utilize approved MS vendors. When 3rd party vendors involved, assist in researching quotes.
• Build and maintain relationships across the department and the MSHS in support for integrated communications. Recommend partnerships and work collaboratively with the central marketing and communications team.
• Performs other duties as required.

Qualifications

Education Requirement:

BA/BS Degree is required, with a preference for a major in communications, marketing, or public affairs. Advanced degree preferred.

Experience Requirement:

• 5-year minimum (with 8 years preferred) of integrated marketing and communications experience including high degree of proficiency in digital communications. Business experience, and client management, preferable in healthcare. 
• Proven track record in the development of strategic multi-faceted marketing communications plans and converting them into tactical programs.
• Proven success in measuring ROI of programs against institutional objectives and long-term strategies.
  Excellent information-gathering, writing, and editing skills.
• Must be a collaborative, strong communicator and listener with sensitivity to multiple styles and perspectives; able to build and foster strong relationships with diverse constituencies.
• Ability to build and manage a team over time if the business requires it; skilled in leading, motivating and developing a team of professionals. 
• Ability to engage with senior leaders, physicians and other Hospital and System staff and leadership to direct and indirect team members to achieve objectives. 
• Proactive and results oriented with the ability to translate and move plans into action.  

General Skills:

• Good presentation and communication skills (written and oral)
• Effective at driving initiatives and getting programs off the ground in a complex, matrix organization.
• Exceptional organizational skills and attention to detail. 
• Demonstrates openness and experience with non-traditional approaches and innovative solutions to opportunities and challenges.
• Confident decision maker with excellent presence; self-starter, high energy/drive and results oriented; combines scrappy, tenacious approach with a relentlessly positive attitude.  
• Perceptive, persuasive, energetic individual who can effect change in a dynamic environment while being flexible and adaptive. Comfortable with ambiguity. 
• Team Building skills
• Must be able to consistently exercise sound judgment and possess strong skills in the areas of leadership, persuasion, negotiation, and people and fiscal management.

Non-Bargaining Unit, 545 - HSO Marketing - MSH, Mount Sinai Hospital

Employer Description

Strength through Unity and Inclusion

The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.

At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.

About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

Equal Opportunity Employer

The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.

Compensation

The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $117000 - $208000 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Job Tags

Full time, Temporary work, Traineeship, Local area, Flexible hours,

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