Winning Winnie
15 Aug 2012
Deep in the Hundred Acre Wood, you’ll find the enchanted neighborhood of Winnie the Pooh-and his pals, Warren Group | Studio Deluxe. In a collaboration with Disney Consumer Products, we took on the task of recreating the original Pooh designs for a new generation of Disney shoppers. The project included everything from the famous bear himself to calendars, clothes and specialty toys. We even produced a charming tea kettle for grown-up kids. After all, what goes better with honey than a warm spot of tea. Our friend Pooh agrees.
SHOW and TELL
Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.
