15 Aug 2012
It’s all about fit. We tested this theory while designing The Volkswagen Bug Book. The 148-page coffee table book began as hundreds of loose photos collected over the years by author Dan Ouellette and sent to our team in a small box. Linda grew up in a Ford family (her father Jerry owned a dealership in Elko, Nevada), but her love of publication design and her admiration for the Bug’s ultra-cool design, made this the perfect project for us car-crazy designers.
Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.
