The Game of Life

15 Aug 2012

“Many a great woman owed her success to a partner, sister, teacher, or a friend who believed in her and held without wavering to the perfect pattern.”

– Florence Scovel Shinn, The Game of Life for Women and How to Play it

This classic book, written in 1925 by American artist Florence Scovel
Shinn, established her as a leading motivational writer. We were honored when approached by the publisher, DeVorss and Company, to design
a re-released version with contemporary references. This
project typifies our love for all
things bookish (print and online).

SHOW and TELL

It’s all about fit. We tested this theory while designing The Volkswagen Bug Book. The 148-page coffee table book began as hundreds of loose photos collected over the years by author Dan Ouellette and sent to our team in a small box. Linda grew up in a Ford family (her father Jerry owned a dealership in Elko, Nevada), but her love of publication design and her admiration for the Bug’s ultra-cool design, made this the perfect project for us car-crazy designers.