The Game of Life

15 Aug 2012

“Many a great woman owed her success to a partner, sister, teacher, or a friend who believed in her and held without wavering to the perfect pattern.”

– Florence Scovel Shinn, The Game of Life for Women and How to Play it

This classic book, written in 1925 by American artist Florence Scovel
Shinn, established her as a leading motivational writer. We were honored when approached by the publisher, DeVorss and Company, to design
a re-released version with contemporary references. This
project typifies our love for all
things bookish (print and online).

SHOW and TELL

Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.