The Game of Life

15 Aug 2012

“Many a great woman owed her success to a partner, sister, teacher, or a friend who believed in her and held without wavering to the perfect pattern.”

– Florence Scovel Shinn, The Game of Life for Women and How to Play it

This classic book, written in 1925 by American artist Florence Scovel
Shinn, established her as a leading motivational writer. We were honored when approached by the publisher, DeVorss and Company, to design
a re-released version with contemporary references. This
project typifies our love for all
things bookish (print and online).

SHOW and TELL

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!