Shining in the night

15 Aug 2012

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!


SHOW and TELL

It’s all about fit. We tested this theory while designing The Volkswagen Bug Book. The 148-page coffee table book began as hundreds of loose photos collected over the years by author Dan Ouellette and sent to our team in a small box. Linda grew up in a Ford family (her father Jerry owned a dealership in Elko, Nevada), but her love of publication design and her admiration for the Bug’s ultra-cool design, made this the perfect project for us car-crazy designers.