Laundry Chic

15 Aug 2012

Warren Group|Studio Deluxe not only resides in Culver City’s historic Beacon Laundry Building, we fully embrace the concept. Our business cards echo the shape of vintage laundry tags. We even devised laundry-themed client gifts. These gifts became so popular that principal Linda Warren created LindySues.com, an online shop for Laundry Chic and other stylish home wares. What started out as a self-promotional idea quickly turned into a full-fledged product line. That’s worth a rinse and repeat!


SHOW and TELL

It’s all about fit. We tested this theory while designing The Volkswagen Bug Book. The 148-page coffee table book began as hundreds of loose photos collected over the years by author Dan Ouellette and sent to our team in a small box. Linda grew up in a Ford family (her father Jerry owned a dealership in Elko, Nevada), but her love of publication design and her admiration for the Bug’s ultra-cool design, made this the perfect project for us car-crazy designers.