Laundry Chic

15 Aug 2012

Warren Group|Studio Deluxe not only resides in Culver City’s historic Beacon Laundry Building, we fully embrace the concept. Our business cards echo the shape of vintage laundry tags. We even devised laundry-themed client gifts. These gifts became so popular that principal Linda Warren created LindySues.com, an online shop for Laundry Chic and other stylish home wares. What started out as a self-promotional idea quickly turned into a full-fledged product line. That’s worth a rinse and repeat!


SHOW and TELL

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!