Hoe Down & Dirty – the opening of Studio Deluxe

15 Aug 2012

We love our design ancestors-like Hatch Show Print, a letterpress shop founded in the 1800s. Today, it’s owned by the Country Music Hall of Fame but still relies on old-school techniques like printing with hand-inked, hand-carved wood blocks. We commissioned our very own Hatch Show Print to celebrate our anniversary and held a party to celebrate. The result was a tuneful recipe for design success.

SHOW and TELL

An icon deserves a memorable celebration. So, when it came time to relight the original Helms Bakery sign (dating back to 1931), we
commissioned an illustration of the classic Helms Bakery bus to serve multiple purposes. That included event invitations and branded merchandise like popcorn bags, napkins and paper hats, which mimicked the ones once worn by Helms drivers. Today, the rooftop sign shines brightly. Our studio is right next door. Come on by and we’ll give you a tour!