Hoe Down & Dirty – the opening of Studio Deluxe

15 Aug 2012

We love our design ancestors-like Hatch Show Print, a letterpress shop founded in the 1800s. Today, it’s owned by the Country Music Hall of Fame but still relies on old-school techniques like printing with hand-inked, hand-carved wood blocks. We commissioned our very own Hatch Show Print to celebrate our anniversary and held a party to celebrate. The result was a tuneful recipe for design success.

SHOW and TELL

It’s all about fit. We tested this theory while designing The Volkswagen Bug Book. The 148-page coffee table book began as hundreds of loose photos collected over the years by author Dan Ouellette and sent to our team in a small box. Linda grew up in a Ford family (her father Jerry owned a dealership in Elko, Nevada), but her love of publication design and her admiration for the Bug’s ultra-cool design, made this the perfect project for us car-crazy designers.