Doheny Memorial Library, Grand Re-opening

15 Aug 2012

Founded in 1931, USC’s Doheny Memorial Library is both historic and totally current, now renovated and retrofitted to accommodate today’s technological needs. To promote its grand re-opening, we spotlighted the dichotomy between tradition and technology-using tech-heavy elements against a backdrop of arresting photos of the library’s classical architecture. The design concept was so well received, it was soon applied to a full-fledged capital campaign. Note cards, postcards, bookmarks, posters and more were sold at the campus bookstore to help preserve unique resource.

SHOW and TELL

We love our design ancestors-like Hatch Show Print, a letterpress shop founded in the 1800s. Today, it’s owned by the Country Music Hall of Fame but still relies on old-school techniques like printing with hand-inked, hand-carved wood blocks. We commissioned our very own Hatch Show Print to celebrate our anniversary and held a party to celebrate. The result was a tuneful recipe for design success.